Studio

Creativity
is an act of escapism

It is the vanishing point on the plane the one that allows us to imagine other worlds, open new dimensions, redefine the rules, and rewrite the stage.

It is an act of rebellion that leaves behind what is in order to seek what will be.
A catalyst for realities and possibilities.

We turn stories into sensory narratives; we explore, diverge, and combine to craft brands and communication that are powerful, thrilling, and unexpected. We do this for all sectors and in every corner of the world, because we know that a great story can hide anywhere it only needs a chance to escape, reveal itself, and be shared.

Our story and its inevitable escape began in 2018 with a compact and dynamic team in an incredible city that breathes between two mountains: Medellín, Colombia.

If you want to know more about us or our work, write to us at:

Rebeca@backbonebw.com & bb@backbonebw.com

Publications & Awards

LAD Awards

Winner Silver 2021 / Packaging Design / EL SAMAN

LAD Awards

Winner Silver 2021 / Packaging Design / OROBROY

LAD Awards

Winner Silver 2021 / Packaging Design / VALENTIA

LAD Awards

Winner Bronze 2022 / Packaging Design / 295 WINE

LAD Awards

Winner Silver 2022 / Branding / THE ART HOTEL

LAD Awards

Winner Silver 2023 / Packaging Design / ASAWAA

TOP 50 BEST STUDIOS LATINOAMERICA

2024 / LATIN AMERICAN DESIGN AWARDS

DIELINE

Packaging / VOLVER GIFTS

DIELINE

Packaging / DROP COFFEE

DIELINE

Packaging / SAMAN

PACKAGING OF THE WORLD

Packaging / OHRA WATER

PACKAGING OF THE WORLD

Packaging / VOLVER GIFTS

PACKAGING OF THE WORLD

Branding / LAB DE FELICIDAD

PACKAGING OF THE WORLD

Packaging / TITTLE TATTLE

PACKAGING OF THE WORLD

Packaging / BIKELIEVE

PACKAGING OF THE WORLD

Branding / ETEREO

PACKAGING OF THE WORLD

Packaging / DROP COFFEE

PACKAGING OF THE WORLD

Packaging / ASAWAA

PACKAGING OF THE WORLD

Packaging / 245 WINE

TOP PACKAGING PROJECTS

Winner Silver 2021 / Packaging Design / EL SAMAN

WORLD BRAND DESIGN SOCIETY

Branding / LA CASA DEL MAR