The contemporary challenge for almost any brand wishing to stand out and be heard is to redefine the context in which it exists.

For Vin & Gretta, the challenge was to redefine what it means to live and eat healthy. The brand embraces the idea of combining worlds, bridging opposites, refusing labels, and including the “impossible” to achieve true wellness: not counting calories, but nutrients. A bold statement from start to finish. From this starting point, we built the color palette and visual resources.

Not just looking healthy, but truly being healthy.