





Food & Beverage
SAMAN
+ INFO
Colombia’s coffee regions are steeped in myths and local legends.
Among them is Madremonte, a mythical woman devoted to protecting the earth, rivers, and all the creatures inhabiting them—she is the central figure of this identity.
A fusion of dystopian fantasy and the natural elements present in coffee cultivation. Dark and complex, this project pays tribute to the Colombian countryside, its traditions, and its characters that also shape the final product: a coffee that feels like it emerged from a dream.