A specialty coffee for everyone. A chance to deliver quality in every cup, to bring the product closer to people, and to send a simple yet radical message: the best things happen in everyday life.

This is the conceptual foundation behind the visual identity: with simplicity, clarity, and consistency, happiness can be built.

The name Drop plays with the double meaning of coffee dripping drop by drop, and the common saying that reminds us slow processes often lead to steady, lasting results.