In an industry that is just beginning to discover and define itself, we created for Blue Lights a visual system that distills, in an essential way, their vision of mushrooms as an alternative for mental and physical health treatments.

A graphic dance between three elements:

The stars: from where mushrooms are even believed, scientifically, to have originated.  The color blue: a physical characteristic of the substance that makes them special (Psilocybin).  The pharmaceutical industry, with its own visual codes.

A universe of simple elements, yet loaded with meaning.