Chirrinchi is a traditional spirit from the ancestral communities of La Guajira, in northern Colombia.

This liquor is deeply rooted in the popular culture of this wild, desert land full of mysteries a drink kept almost secret for many years that is now opening up to the world through its rich traditions. The visual identity draws inspiration from its characters, landscapes, and vernacular architecture, bringing to the label the sense of richness and mystery found in the region.

The name Asawaa means “drunkenness” in the local language.