The starting point for AQTS’s visual identity was capturing the essence of a journalist and cook who traveled the world asking, “What does this place taste like?” and who eventually found a home in Oaxaca and its powerful ancestral cuisine.

Food is storytelling, and the kitchen is the diary where those stories are written. Flexible, colorful, and joyful the spirit with which one embarks on journeys and journals this project was designed with that same essence in mind.