ROYALTY

Medellín, COL

Brand strategy · Visual identity

Founded by Maluma, seeking talented individuals who, like him, want to express themselves through their creativity, their identity, and their vision of the world.

Because talent and creativity are the real connection.

And because music needs to be created by those who believe, those who burn, those who feel… that blood has a name: ROYALTY.


Royalty Records
Putting music back
at the center of the story.

SHAPE THE UNSAID / BRAND STUDIO

EST. 2018

BASED IN COLOMBIA, WORKING WORLDWIDE

MEDELLÍN, COLOMBIA

COPYRIGHT BBW 2026

SHAPE THE UNSAID / BRAND STUDIO

EST. 2018

BASED IN COLOMBIA, WORKING WORLDWIDE

MEDELLÍN, COLOMBIA

COPYRIGHT BBW 2026